Selling honey at Conwy Honey Fair

Selling honey at Conwy Honey FairOK, I’ve booked a space at the Conwy Honey Fair, and I’m selling for the first time. How do I sell my honey with maybe 25 other honey sellers nearby?

  • Make your stall stand out from the rest. An inviting display will always attract buyers.
  • A plain table with just one type of honey and one size of jar will attract less interest.
  • Offer honey tasting.
  • The sign of a great day is when you’ve sold all your jars of honey, and a buyer wants to buy your nearly-empty taster jar.
  • Show some pictures of your apiary.
  • We’ve all got clear honey in mid September. Customers will be asking for set honey, heather honey and chunk honey. Plan ahead for next year.
  • A silver cup, rosettes and prize cards from Eglwysbach and Llanrwst Shows and especially the Royal Welsh Show are the best props. You will have a marketing advantage straight away.
  • Plan ahead and save some honey for next year’s Shows. Be a winner.
  • Offer other hive products, not just honey. Candles, beeswax, creams, fudge etc.
  • Cut comb honey sells well at the Fair. Thorne’s sell a great cut comb container.
  • An observation hive with live bees always attracts the crowds.
  • Be prepared to talk about your bees.
  • Settling down in the High Street with a comfy chair and a good book will not help your sales. Don’t forget, you are here to do business.
  • Bring plenty of change.
  • Most important, remember that the Honey Fair is a unique privilege for us and enjoy the day.

We’d welcome your suggestions.

Peter McFadden September 2016

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