OK, I’ve booked a space at the Conwy Honey Fair, and I’m selling for the first time. How do I sell my honey with maybe 25 other honey sellers nearby?
- Make your stall stand out from the rest. An inviting display will always attract buyers.
- A plain table with just one type of honey and one size of jar will attract less interest.
- Offer honey tasting.
- The sign of a great day is when you’ve sold all your jars of honey, and a buyer wants to buy your nearly-empty taster jar.
- Show some pictures of your apiary.
- We’ve all got clear honey in mid September. Customers will be asking for set honey, heather honey and chunk honey. Plan ahead for next year.
- A silver cup, rosettes and prize cards from Eglwysbach and Llanrwst Shows and especially the Royal Welsh Show are the best props. You will have a marketing advantage straight away.
- Plan ahead and save some honey for next year’s Shows. Be a winner.
- Offer other hive products, not just honey. Candles, beeswax, creams, fudge etc.
- Cut comb honey sells well at the Fair. Thorne’s sell a great cut comb container.
- A glass-fronted observation hive with live bees always attracts the crowds. In 2016, four stallholders brought observation hives to the Honey Fair. Make sure they are clamped to your table.
- Be willing to talk about your bees.
- If you are new to Conwy, bring some props to make your stall more eye-catching.
- Settling down in the High Street with a comfy chair and a good book will not help your sales. Remember, you are here to do business.
- Bring plenty of change. As of July 2016, there will be no banks in Conwy
- Most important, remember that the Honey Fair is a unique privilege for us and enjoy the day.
We’d welcome your suggestions.
Peter McFadden March 2017